Privacy Policy

Overview

Darn Tough (operated via darntoughonlinestore.com, hereinafter referred to as "we", "us" or "our") attaches great importance to the protection of your personal information. This Privacy Policy explains how we collect, use, store, share and protect the personal information you provide when using our website and related services, as well as your rights and ways to exercise them. By accessing or using our services, you acknowledge that you have read, understood and agreed to the content of this Policy.

Information We Collect

We collect personal information in accordance with the principles of legality, propriety and necessity, and only collect information that is directly related to the provision of our services and the fulfillment of business purposes. The types of information we may collect include:

1. Information You Voluntarily Provide

  • Account Registration Information: When you register an account on darntoughonlinestore.com, you may need to provide basic information such as your name, email address, and phone number to complete the registration and account management.
  • Order and Transaction Information: When you place an order, we will collect information necessary for transaction fulfillment, including your shipping address, billing address, payment method details (such as credit card information, which will be processed through secure third-party payment processors), and order details (such as purchased products, order quantity, and transaction amount).
  • Communication Information: When you contact our customer service via email ([email protected]) or other channels, we will collect information related to your communication, such as your inquiry content, contact information, and communication records, to respond to your needs and provide relevant services.
  • Other Voluntary Information: When you participate in our surveys, promotions or other interactive activities, you may choose to provide additional information such as your preferences and feedback.

2. Information Collected Automatically

When you browse or use our website, we may automatically collect information about your access and use through cookies, web beacons and other similar technologies, including:
  • Device Information: Such as your device type, operating system version, browser type, device identifier, and IP address.
  • Usage Behavior Information: Such as the pages you visit on our website, the time and duration of visits, search keywords, click records, and the way you access our website (such as through links or direct access).

How We Use Your Information

We will only use your personal information for the following legitimate purposes that are consistent with the scope of collection:
  • To fulfill transactions and provide services: Process your orders, arrange shipping and delivery, complete payment settlement, and provide after-sales service (such as handling returns and refunds in accordance with our Refund Policy).
  • To manage your account: Maintain the normal operation of your account, verify your identity, protect the security of your account, and provide you with account-related functions and services.
  • To improve our products and services: Analyze user behavior and preferences, optimize the functions and user experience of our website, develop new products that meet user needs, and improve the quality of our customer service.
  • To send you relevant information: With your consent, send you information about our products, promotions, and activities. You can unsubscribe from such information at any time through the unsubscribe link in the email or by contacting our customer service.
  • To ensure security and prevent risks: Detect and prevent fraudulent activities, protect the legitimate rights and interests of you and us, and ensure the security and stability of our website and services.
  • To comply with legal obligations: Respond to legal inquiries, comply with applicable laws, regulations, judicial decisions or administrative orders.

Sharing and Disclosure of Your Information

We will not actively share your personal information with any third party except in the following circumstances:
  • With your explicit consent: We will share your information with third parties only after obtaining your prior explicit consent, and will inform you of the purpose, scope and type of information shared.
  • With service providers: We may share necessary information with third-party service providers who assist us in providing services (such as logistics companies, payment processors, and email service providers). These service providers are only authorized to use your information to perform specific services for us and are required to comply with relevant confidentiality obligations and take corresponding security protection measures.
  • For legal reasons: We may disclose your information if required by law, regulation, judicial decision or administrative order, or to protect the legitimate rights and interests of us, you or other third parties (such as preventing or investigating illegal activities).
  • In the case of business restructuring: In the event of mergers, acquisitions, asset transfers or similar transactions, your personal information may be transferred as part of the business assets, and we will inform you of the relevant situation and ensure that the transferee complies with this Privacy Policy.
We will not sell your personal information to any third party under any circumstances.

Your Rights Regarding Personal Information

You have the following rights regarding your personal information collected by us, and you can exercise these rights by contacting our customer service ([email protected]):
  • Right of access: You have the right to request us to provide you with the personal information we hold about you.
  • Right of correction: If your personal information is inaccurate or incomplete, you have the right to request us to correct or supplement it.
  • Right of deletion: You have the right to request us to delete your personal information in cases where the collection and use purpose has been achieved, you withdraw your consent, or we no longer need to retain the information in accordance with regulations.
  • Right to withdraw consent: You have the right to withdraw the consent you previously gave us for the collection and use of your personal information. However, the withdrawal of consent will not affect the validity of the information processing activities carried out based on your prior consent before the withdrawal.
  • Right to data portability: You have the right to request us to provide you with the personal information you provided in a structured, commonly used and machine-readable format, or to transfer it to a third party designated by you (where technically feasible).
We will review your request within a reasonable time after receiving it and respond to you in accordance with relevant laws and regulations.

Security Protection of Information

We take a series of technical and management measures to protect the security of your personal information and prevent it from being accessed, used, disclosed, modified, lost or damaged without authorization. These measures include:
  • Technical protection: Adopt data encryption technology to encrypt sensitive information; set up access control mechanisms to restrict personnel's access to personal information based on job responsibilities; regularly update and maintain security systems to resist network attacks.
  • Management protection: Establish and improve internal data security management systems, clarify the responsibilities and obligations of relevant personnel; conduct regular training on data security and privacy protection for employees to enhance their awareness of risk prevention; conduct regular security audits to discover and rectify potential security risks in a timely manner.
Although we have taken the above security measures, please note that no data transmission or storage method is 100% secure. You should also take appropriate measures to protect the security of your account information (such as not disclosing your account password to others).

Cookie Policy

Our website uses cookies to improve your browsing experience and provide personalized services. Cookies are small text files stored on your device by the website server. They can help us recognize your device, remember your preferences, and analyze your browsing behavior.
You can adjust your browser settings to refuse all cookies or prompt you when a cookie is sent. However, if you disable cookies, some functions of our website may not work properly (such as logging in to your account, placing orders, etc.).

Storage of Personal Information

We will store your personal information in a secure manner and will only retain it for the period necessary to achieve the collection and use purposes, or for the period required by relevant laws and regulations. After the retention period expires, we will take reasonable measures (such as deletion, anonymization) to dispose of your personal information.
The personal information we collect will be stored in the United States, where our business operations are located. If cross-border transmission of your information is required due to business needs, we will comply with relevant laws and regulations and take appropriate measures to ensure the security of the transmitted information.

Protection of Minors' Personal Information

We attach great importance to the protection of minors' personal information. Our services are not intended for individuals under the age of 13. We will not actively collect personal information from minors under the age of 13. If we inadvertently collect personal information from a minor under the age of 13, we will delete the relevant information as soon as possible after learning of it. If you are the guardian of a minor and find that your ward's personal information has been collected by us, please contact us immediately.

Contact Us

If you have any questions, concerns or suggestions about this Privacy Policy or the protection of your personal information, please contact us through the following channels:
We will respond to your inquiry within 24-48 business hours and try our best to resolve the relevant issues for you.